LAST CALL FOR BUD LIGHT EBOOK | ANSON FRERICKS

LAST CALL FOR BUD LIGHT de ANSON FRERICKS

• LAST CALL FOR BUD LIGHT
• ANSON FRERICKS
• Idioma: Inglés
• Formatos: pdf, ePub, MOBI, FB2
• ISBN: 9781668070925
• Editorial: Threshold Editions

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Overview

The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive. Anson Frericks, a former president at Anheuser-Busch—formerly the home of America’s most popular brewery—watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.Now, Anheuser-Busch’s evolution and its subsequent fallout is brought to light as never before with this ultimate insider’s look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall of an American icon.

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